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DROP Search Members Facebook Instagram Linked-In Twitter Search Members Facebook Instagram Linked-In Twitter Consumers Why Shop at WFCA Member Store Dealer Locator Floor Covering Care & Cleaning Guide Benefits Podium Voucher Program Savings 4 Members Premier Flooring Retailer CHIPD Credit Card Processing Business Insurance Customized Media Production Education PFR Magazine WFCA University Online Tuesday Tips SEAL Leadership Academy Leadership Live WFCA Blogs Primers & Handbooks Ask the Expert Tom’s Tips Training Center CFI Advocacy The Law, The Floor and You Research Secret Shopper study Utilizing B2B Consumer Research Technology FCB2B Philanthropy Floor Covering Industry Foundation Floor Covering Education Foundation (FCEF) More Code of Conduct About Staff Contact DROPDROP Homepage Because of you, We are stronger Together Latest News Reimagine Your Company Culture Culture is the heartbeat and personality of a company. A good company culture leads to higher productivity, better morale, higher sales and creativity, and low turnover. Read More SEAL Leadership Academy The Leadership Development and Certification Program is a unique program that features dedicated webinars, mentoring, and coaching groups to not only impact your business, but permeate your entire life. Space is limited. Sign up today. Read More Join us for a Grow Seminar Join our exclusive Grow With Us Webinar Series and connect with top industry experts to gain valuable insights and knowledge. Read More Leadership Live Leadership Tips from CEO Scott Humphrey Read More Tuesday Tips Weekly Tips from WFCA Experts Learn more Benefits Member Benefits to Increase Your Bottom Line Learn More Join Us Because of You, We are Stronger Together. Join Now Because of You We are Making a Difference Because of You” we are most powerful when we work together to address the key issues that affect this rapidly and dramatically changing industry. We simply could not do this important work without our supporters. They help shape and secure the future of this industry. The World Floor Covering Association strives to ensure the success and profitability of professional flooring dealers and to represent the industry’s common interests. Because speaking with one Voice Can make a difference The most important value WFCA brings to a retailer is their voice. As an independent retailer, it’s very challenging to be heard within the industry. The majority of retailers are fairly small, family owned and operated companies, and obviously, their ability to keep up on of all the vital issues to the industry as well as have a voice collectively, is very challenging. The WFCA is that collective voice. Jason Fromm - President Carpet Spectrum, Los Angeles Since starting Atlanta Flooring Design Centers in 1985, the WFCA has helped build my business into the success it is today through building relationships with other industry leaders. The WFCA responded to our industry-wide shortage of quality, trained installers through their relationship with CFI and working to form the FCEF. I encourage all flooring companies to explore all that WFCA has to offer to make your business the best it can be. Donny Phillips - President/Founder Atlanta Flooring Design Centers From manufacturer to distributor, retailer to installer, the WFCA is a force that binds the industry together. I believe in the power of membership in the WFCA. Our collective voice is much stronger than any one of our individual voices could ever be. Deb DeGraaf – Owner/President, DeGraaf Interiors As one of the country’s leading specialty retailers, membership in the WFCA is more important than ever. Our industry has gone through numerous changes and is continuing to evolve. With the support of the independent retailer, the WFCA can continue to focus on many important issues to ensure positive change in the flooring industry. Maryanne Adams - President/CEO, Avalon Flooring USA WORLD FLOOR COVERING ASSOCIATION 855 Abutment Road, Ste. 1 | Dalton, GA 30721 E-mail wfca@wfca.org Copyright © 2024 Toll Free : (855) 330-1183 Local : (706) 217-1183 Fax : (706) 217-1165 Privacy Policy Contact Us Follow Us Copyright ©...